Published on Jun 24, 2013
The Fire Adapted Communities PSA campaign educates residents of fire prone areas on how to take proactive steps to improve the safety and resiliency of their communities to withstand wildfire. The campaign ads raise awareness that taking proactive measures now can help minimize the damage later, and feature the tagline “Prepare. Protect. Prevail.”
The campaign directs audiences to FireAdapted.org for tips, tools, and resources on how to safely co-exist with wildfires.